REP Fitness is inviting people to share their personal stories of strength and giving them a chance to win a $10,000 home gym renovation as part of their first brand campaign
REP Fitness, a supplier of strength training equipment, has launched its first brand campaign, “Pursue Your Strength.” The campaign encourages fitness enthusiasts to share their personal stories of strength and fitness, and one participant will win a $10,000 home gym makeover.
The campaign is centered around a video that connects physical effort in the gym with the principle that all movements have equal and opposite reactions. This video includes a voiceover explaining the REP equipment in use and the challenges and rewards of your fitness journey.
From now until November 22, 2024, REP Fitness is asking people to submit their fitness stories. These stories may highlight how physical strength has helped individuals overcome personal challenges or achieve personal growth. A winner will be chosen in early December and receive $10,000 worth of home gym renovations.
“Strength and fitness are often thought of as purely physical, but they are built on personal commitment,” said Ryan McGrotty, co-CEO of REP Fitness. “We want to show that strength provides options in life and helps individuals achieve their goals in and out of the gym.”
Founded in 2012, REP Fitness has grown from a small store near Denver to a company with global operations and more than 200 employees. The company focuses on innovation, customer service and delivering value to customers.
The “Pursue Your Strength” campaign combines the company’s origins with its broader goal of inspiring people to engage in fitness and personal growth. Fitness trainer Claire Thomas, CrossFit athletes Brent Fikowski and Amanda Barnhart, and football player George Karlaftis will also share their fitness stories as part of the campaign.
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Additionally, REP is introducing Ares™ 2.0, a power rack and cabling system designed for home or commercial use, supporting both unilateral and bilateral workouts.
For more information about the campaign and REP Fitness, visit repfitness.com.
