Anytime Fitness via Akcelo has given Australians the chance to run, walk and roll with Tulia Pitt, Osher Gansberg and Troy Sachs OAM PLY through their new podcast series Tread Mates.
With the growing understanding that exercise is stronger when shared, this campaign will give Australians a virtual ‘buddy’ to train with and highlight the importance of exercise and social connection for mental health. was created to highlight.
Akcelo worked with trainers at Anytime Fitness to create a three-part podcast series specifically for you to enjoy on the go. It offers an inspiring and intimate insight into the mental health journeys of some of Australia’s biggest names, breaking down the stigma and inviting Australians to join Anytime Fitness’ annual Tread as One event on 12 October The aim is to give people the motivation to do so, and is raising funds for RU OK?
Aiden Hepburn, CEO of Axelo, said: TreadMate makes Australians feel like they have a friend while exercising, providing companionship and inspiring stories to make exercise more meaningful. We are proud to partner with Anytime Fitness to create a campaign that not only promotes physical fitness, but also encourages real conversations and donations for mental health. ”
Research from Anytime Fitness shows that half of Australians (51%) don’t have anyone to exercise with, but 91% are more likely to open up about personal challenges when exercising with friends. Masu. Tread Mates provide supportive companions that help listeners feel connected and motivated.
Group Chief Marketing Officer Caitlin Bancroft said: “As a brand committed to fostering supportive communities and supporting mental health all year round, we want to encourage more Australians to move with their peers and support their mental health. We want to encourage people to check in and ask how they’re doing.” they need support. It can be hard to admit that things aren’t going well, but moving with friends can make it easier. We want as many people as possible to run, walk or roll at Tread as One on October 12th so we can raise more money for our long-term charity partner RU OK? I would like to see you do it. ”
All Australians, whether they are an Anytime Fitness member or not, are encouraged to join Tread as One and raise money for suicide prevention charity RU OK? Tread as One aims to raise $300,000 this year, on top of the $1.2 million it has already raised for the charity since 2019.
For Anytime Fitness’ first campaign, Akcelo managed creative, production, talent, PR, social, and content. Listen to Treadmates here.
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