This strategic partnership aims to bring adidas fitness accessories to a wider audience in the U.S. market.
US Weight, a subsidiary of Escalade, Incorporated, a manufacturer and distributor of sporting goods, recreational equipment, and fitness equipment, has been named the official U.S. distributor of Adidas fitness accessories.
The partnership will begin selling adidas fitness products immediately, with products available at select retailers, fitness specialty stores and online by January 2025.
“We are thrilled to add adidas Fitness to our strong lineup of fitness brands,” said Bob Guinn, general manager of US Weight. “This partnership marks an important milestone as we continue to expand our offerings in the fitness sector. Adidas is a globally recognized brand synonymous with excellence, and we are committed to the company’s high quality We are excited to bring our unique fitness products to consumers in the United States.”
Craig Hoskins, NAM general manager for RFE International, a global licensee of adidas’ home fitness, training, yoga, recovery and strength accessories products, said US Weight is a strategic partner in the development and expansion of the adidas training accessories product line. He said there is.
“Their commitment to retail excellence and customer satisfaction aligns perfectly with our values, and we are confident that this partnership will improve the experience for U.S. customers, retailers, and end users alike. ” said Hoskins. “With exciting new product developments and a trusted partner in US Weight, we look forward to making Adidas the go-to accessory brand for all sports and fitness enthusiasts across the United States for years to come.”
See also Courtney Lehfeldt
Courtney Rehfeldt has worked in the broadcast media industry since 2007 and freelanced since 2012. Her work has been featured in Age of Awards, Times Beacon Record, The New York Times, and has an upcoming article in Slate. She studied yoga and meditation with Beryl Bender Birch at the Hard & the Soft Yoga Institute. She loves hiking, being outdoors, and is an avid reader. Courtney holds a Bachelor’s degree in Media and Communication Studies.
