(Photo: DLF)
The Seed Research of Oregon brand has officially transitioned to Seed Research by DLF. This strategic change is part of a broader effort by DLF to unify its brand presence across North America. DLF says the Seed Research abbreviation is already widely recognized among turf industry professionals and DLF’s endorsement connects this popular brand with a global leader in turf and forage seeds.
The main elements of migration are:
Retaining brand identity: While the name evolves, the brand maintains the key visual elements of the new logo (the iconic red color) to ensure existing customers recognize the brand. Enhancement of packaging and marketing assets: Up-to-date packaging and marketing materials help enhance the quality products included in the Seed Research by DLF portfolio. These enhancements are designed to provide greater value and support for sales operations and make it easier for brand resellers to connect with their customers. Seamless access to information: As part of the transition, all product information and resources will be available on DLF’s new website, scheduled to launch this fall.
“We believe these changes will create a stronger brand experience for our customers and the turf industry as a whole,” said Sean Chaney, vice president of turf wholesale for DLF North America. “This strengthens our commitment to providing superior products and unparalleled support to our valued customers and partners.”
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About the author: Rob DiFranco
Rob DiFranco is Golfdom’s deputy editor. DiFranco graduated from Kent State University in 2018 with a bachelor’s degree in journalism. Prior to joining Golfdom, DiFranco was a reporter for the Morning Journal in Lorain, Ohio.
