Vice President Kamala Harris’ presidential campaign is running the 30-second ad on TV stations in at least four battleground states and has spent more than $5 million since it first aired in mid-September, according to AdImpact.
Here we introduce this ad, its accuracy, and the main takeaways.
on the screen
The first few seconds of the ad are taken directly from Harris’ appearance in the September 10 presidential debate with former President Donald J. Trump. Viewers watched the level-headed vice president rely on his career as a prosecutor to claim he would represent the American people across party lines if he wins in November.
The photo shows Harris sworn in as prosecutor and then vice president. Video clips show her and her running mate, Minnesota Gov. Tim Walz, greeting supporters at a market in Wisconsin and a campaign office in Phoenix. They show her speaking expressively to construction workers in Philadelphia and volunteers at a family planning organization in Minnesota. She has also been seen smiling, hugging and shaking hands with workers at a record store and daycare center in Washington, D.C., a solar cell factory in Georgia and a union hall in Wisconsin.
script
Harris
“As a prosecutor, I never asked a victim or a witness, ‘Are you a Republican or a Democrat?'” All I asked them was, “Are you OK? That’s all. And that’s the kind of president we need right now. Someone who cares about you and doesn’t put themselves first. I’m going to be the president for all Americans, and now I’m going to focus on investing in you, the American people. And we can chart a new path forward. ”
accuracy
There are no verifiable claims.
takeout
The ad is intended to portray Harris as presidential rather than partisan. Trump has promised something similar, although his promise to govern for all Americans has become a somewhat mechanical message. But his campaign is spending millions to make sure voters still want to hear that message.
The ad touts Harris’ qualifications and does not explicitly mention Trump. But it draws an unmistakable contrast between her actions and those of the person who stood a few feet to her right during the debate.
And it foregrounds what Harris has long considered one of her best career attributes: years of experience as a prosecutor protecting victims and cracking down on violent criminals. .
Voters want to know more about Harris and have indicated that the personalities of both candidates are a major concern. This ad features a candidate who is empathetic, down-to-earth, and focused on overcoming the political divide of the past decade, and an opponent whose personality is so well known that it doesn’t need to be spelled out here. They are assembling their choices between.
