Vineyard Vines releases limited edition collection for Breast Cancer Awareness Month and holds store-wide event
STAMFORD, Conn. , Oct. 1, 2024 /PRNewswire/ — In honor of Breast Cancer Awareness Month, the lifestyle apparel known for its smiling pink whale logo, iconic style and “every day should feel this good” The brand, Vineyard Vines, announced an ongoing partnership with the Pink Lemonade Stand Challenge (PLSC) and the Breast Cancer Research Foundation (BCRF). Vineyard Vine will be hosting a Pink Lemonade Stand Challenge event at all locations on Saturday, October 26th from 12:00pm to 2:00pm. During this time, 10 percent of all purchases will be donated to BCRF and the mission to end breast cancer. Additionally, Vineyard Grapes will be donating a portion of the proceeds from the sale of its exclusive long-sleeve breast cancer awareness T-shirts throughout the month of October. This assortment is available at vineyardvines.com and select vineyard vines stores.
“Breast cancer research has always been a very personal cause for us,” said Shep Murray, CEO and co-founder of Vineyard Grapes. “Our mother’s courageous fight against this disease has inspired our efforts. We are honored to carry on her legacy by supporting BCRF’s important mission. I think so.”
“We are proud to support the Pink Lemonade Stand Challenge and the Breast Cancer Research Foundation,” added Vineyard Vines CEO and co-founder Ian Murray. “Shep and I have seen firsthand the devastating impact breast cancer has on patients and their families, and we remain dedicated to promoting awareness and education.”
Bryn Rose, founder of the Pink Lemonade Stand Challenge, said: “Like the Murray family, my family has been affected by breast cancer. My mother, aunt, and both grandmothers faced breast cancer. I did,” he said. “We are deeply grateful to the Vineyard of the Vineyard team for their partnership, generosity and compassion. Our partnership over the past four years has helped raise awareness and funding for research and bring positive action to communities everywhere. It has been invaluable in helping us achieve our common goal of helping to support this cause, so that together we can end breast cancer.”
“We are excited to continue our partnership with the Vineyard and the Pink Lemonade Stand Challenge,” said Jodi Patkin, chief marketing and communications officer for the Breast Cancer Research Foundation. “This partnership is essential to advancing our mission. Together, we are making a vital impact on life-saving research, which improves treatment options and ultimately It is extremely important to eradicate the disease breast cancer.”
During Breast Cancer Awareness Month and throughout the year, Vineyard Vines encourages customers to wear pink to support those affected by breast cancer. By participating in these events and giving back by purchasing items from Vineyard Grapes’ BCRF collection, customers can help raise vital funds to advance research and give breast cancer patients longer, healthier lives. Helpful.
For more information about Vineyard Vine and BCRF’s partnership, store locations and how to participate in the Pink Lemonade Stand Challenge event, please visit www.vineyardvines.com.
About Vineyard Vines
Vineyard Vine, best known for its smiling pink whale logo, was founded on Martha’s Vineyard in 1998, when brothers Shep and Ian Murray severed ties with corporate America and began making ties that symbolized the good life. Established. In addition to our signature neckwear, Vineyard Vine offers a variety of clothing and accessories for men, women, and children. Products are sold in more than 600 specialty and department stores around the world, in the seasonal catalog (1.800.892.4982), online at vineyardvines.com, and in more than 100 independent stores.
About the Breast Cancer Research Foundation
Breast cancer is a complex disease and there are no simple solutions. Research is the key to halting its progress. The Breast Cancer Research Foundation, founded in 1993 by Evelyn H. Lauder, is the world’s largest private funder of breast cancer research. We invest in scientific talent and foster cross-disciplinary collaboration, researching everything from prevention to metastasis. Our approach accelerates the entire field and brings us closer to urgently needed answers. I can’t stop now. Join us to advance the world’s most promising research. Together with you, we will end breast cancer. Learn more and get involved at BCRF.org.
About the Pink Lemonade Stand Challenge
The Pink Lemonade Stand Challenge (PLSC) is a 501(c)(3) nonprofit organization founded by then-7-year-old Bryn Rose, inspired by her mother’s experience with breast cancer. PLSC raises awareness and funds for breast cancer research by encouraging volunteers across the country to host pink lemonade stands and events, with proceeds going to the Breast Cancer Research Foundation (BCRF). We operate in 41 states and aim to reach all 50 states. PLSC holds the Guinness World Record for most funds raised at a lemonade stand and partners with iconic brands and NFL teams to inspire others with its hopeful approach and accessible platform. It’s inspiring. You can #BeTheEnd breast cancer. For more information, visit pinklemonadestandchallenge.org.
Media contact:
MC: Alisha Dunnigan.
(email protected)
Source Vineyard Grapes
Want your company’s news featured on PRNEWSWIRE.COM?
Over 440,000
newsroom and
influencer
9k+
digital media
outlet
Over 270,000
journalist
opt-in
