Citadines at Ascott and ClassPass have partnered to enhance guests’ access to fitness and encourage active lifestyles through the activ∞ brand initiative.
SINGAPORE – Ascott Limited (Ascott), the wholly owned lodging arm of CapitaLand Investment (CLI), is proud to announce the launch of Ascott Limited (Ascott), the wholly-owned lodging division of CapitaLand Investment (CLI), with its Citadines brand and monthly subscription service that gives members access to the world’s largest fitness platform. Announced a global brand partnership with ClassPass. This is Citadines’ first global partnership with a fitness subscription service since the launch of the brand’s signature activ∞ (pronounced “activate”) in 2022. This partnership also marks the largest collaboration between ClassPass and a global hospitality partner.
Ascott has embarked on a global brand partnership with Citadines Brands and Classpass to enhance access to the world’s largest fitness platform.
Building on the momentum of the wellness economy, the brand’s signature activ∞ is a curated selection of amenities and programs designed to encourage Citadines guests to live an active lifestyle and revitalize their lives in the city. According to the nonprofit Global Wellness Institute (GWI), the wellness tourism market will more than double from 2022 to 2027, with spending expected to grow from US$651 billion in 2022 to US$868 billion in 2023. is predicted to increase dramatically. Moreover, the global market for the physical activity industry is expected to grow at more than 6.7% annually from 2022 to reach USD 1.4 trillion by 2027, according to GW forecasts.
Following this campaign, more Citadines properties in Asia Pacific will be gradually added to the ClassPass app, allowing ClassPass members to book fitness facilities such as pools and gyms. These efforts with ClassPass are integral to activ∞, allowing guests to embrace an active lifestyle while seamlessly living, working, and playing within each property and around the city, with convenient amenities. I will make it possible.
Tan Bee Leng, Chief Commercial Officer of Ascott, said: “In line with the brand’s tagline, ‘For the love of the city,’ Citadines aims to delight guests by showcasing the best of city living and inspiring them to live, work and play in the city. We aim to provide endless ways through carefully selected and unique stay experiences. As Ascott celebrates 40 years of hospitality in 2024 with the ‘Ascott Unlimited’ campaign, we are pleased to announce the first global brand partnership between Citadines and ClassPass to drive ‘activ∞ Unlimited’. This important partnership underscores both brands’ strong ambitions to encourage active lifestyles by providing guests and loyalty members with the amenities and programs they need in an easy-to-access manner. Masu. This is a testament to Ascott’s commitment to continually enhancing and evolving its brand experience. Ascott will continue to aim for ‘unlimited’ for our guests, helping them unlock a future of limitless possibilities. ”
George is a news feed manager, content creator and social media manager for the TravelDailyNews network of online newspapers. At the same time, he completed his studies at the Faculty of Business Administration of the Athens University of Economics and Management.
