Last updated: October 27, 2024, 9:14am
Bluewater, known for its pioneering water purification and beverage solutions, has partnered with Nia, the Middle East’s leading HVAC and wellness brand, to exhibit at Dubai Active 2024 from October 25th to 27th.
Dubai Active, the largest fitness event in the Middle East, provides the ideal environment for Bluewater to showcase its high-performance water purification solutions. Among the highlights is Bluewater Flow, an advanced system that delivers delicious, remineralized, electrolyte-infused water tailored for fitness enthusiasts and athletes seeking top-level hydration.
Combining an elegant design with powerful filtration capabilities, Bluewater Flow is ideal for crowded environments such as gyms, wellness spaces, and fitness centers where hydration is important for peak performance and health.
Blue Water’s commitment to sustainability is central to its mission. The company’s award-winning purifiers are made for homes, workplaces, and leisure and effectively remove harmful chemicals, viruses, and microplastics, helping to reduce reliance on single-use plastic bottles. This is in line with global efforts to curb plastic pollution, particularly the 600 billion plastic bottles that are discarded around the world each year.
Bluewater will operate multiple hydration stations throughout Dubai Active, allowing visitors to experience the benefits of purified water. Attendees can find a Bluewater Flow Station near the Hyrocks Challenge, Yoga & Pilates Studio, Dubai Muscle Talk Stage or the main Bluewater booth for a fresh, refreshing experience while participating in or watching fitness activities. You can enjoy clean water.
“This initiative promotes sustainable hydration options and underlines our commitment to environmentally friendly practices,” said Kamran Khan, CEO of Nia. “We aim to improve the quality of life for our customers through Bluewater’s innovative products that support healthier and more sustainable lifestyles.”
Event attendees will also be able to purchase Bluewater branded double-walled bottles at the booth. Made to keep cold drinks cold and hot drinks hot all day long, these stylish and durable bottles are perfect for gym-goers who prioritize environmental hygiene. These bottles are designed to last and encourage users to move away from single-use plastics and join the fight against environmental and health problems caused by plastic pollution.
Dubai Active is the Middle East’s leading health and fitness event, attracting enthusiasts from across the region. Our focus on active living makes it the perfect place for Bluewater and Nia to connect with consumers interested in practical and environmentally friendly hydration options.
“We are excited to engage with the Dubai Active community and introduce our innovative solutions for clean drinking water,” Khan added. “By introducing Blue Water’s healthful hydration products, we hope to encourage people to move toward more sustainable habits in their daily hydration.”
Meet Bluewater and Nia at Booth L2 near the entrance to Hall 1A to discover the next generation of fitness hydration technology that has a positive impact on the environment.
