In the realm of experience research and design, achieving organizational maturity is a process of continuous evolution and refinement. Leaders need to move beyond reactive, ad-hoc team management to adopt a systematic, data-driven approach focused on responsible, strategic scale. Learn how experienced leaders manage their organizations through the lens of five pillars: purpose, people, practices, process, and performance. A new report from Forrester introduces the Forrester Maturity Progression Model to provide research and design leaders with a management framework to guide their leadership efforts and an accompanying assessment to assess their organization’s maturity. Masu.
These pillars serve as the foundation for building a successful, impact-driven research and design organization.
the purpose. Defining the purpose of an organization is a leader’s primary task. Purpose is like an organization’s identity and must be carefully managed. people. Human resources are the primary means of organizational success. Having a clear purpose allows leaders to align their expertise and skills with their goals. Practice. The practice enables organizations to consistently apply domain expertise (such as service design, visual design, and user experience research) to discover, define, create, and evaluate solutions to customer, employee, and business challenges. , development, and monitoring. process. Processes leverage tools and collaboration to work with others to create, organize, and manage work. performance. Performance evaluation and communication are essential to increasing maturity. Leaders who fail to benchmark, monitor, measure, and communicate impact to key audiences risk losing support from senior leaders, peers, and partners.
For leaders at the helm of research and design organizations, this report is an essential resource, reframing their perspective on maturity from a destination to a journey of continuous progress, and deeply understanding the conditions they create for their teams. Encourage thinking. , the systematic approach to take, and how to measure and communicate impact.
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Read the full report to gain further insights and begin your journey towards organizational maturity. If you are a Forrester client and would like to discuss this topic in more detail, please set up a conversation here. You can also follow and connect with us (Senem Biyikli and AJ Joplin) on LinkedIn.
