New identity suggests increased support for learners and employers, with a focus on health and social care
Impact Futures today announced its official rebrand to Tend™, marking its next step as a dedicated training provider for the healthcare and social care sector.
The rebrand brings a new name, identity and vision, while retaining the expertise, people and programs that have made Impact Futures a trusted provider across the UK. The changes represent a clearer focus on the organization’s mission to champion the people and skills that underpin the nation’s most vital services. Tend™’s promise is simple. A career with heart and skills with purpose.
Simon Rouse, Chief Executive Officer of Tend™ said:
“tend™ values careers with heart and skills with purpose. The health and social care sector needs a training partner who truly understands its unique challenges. tendd™ specializes only in these areas and we are not a generic provider. We want tendd™ to be a partner for our clients and a partner of choice for our learners.”
Simon continued:
“We want all of our learners to become well-trained professionals who support them every step of the way, from learner to leader.”
Tend™ will continue to offer apprenticeships, diplomas and leadership pathways co-designed with employers to meet the needs of the sector. With our commitment to personalized learning and frontline expertise, tend™ is setting new benchmarks in health and social care training.
Kelly-Marie Harris, Chief Growth Officer at Tend™ added:
“Rebranding as tend™ is more than just a new name, it reflects our commitment and focus on the health and adult care sectors. These industries are under huge pressure and our role is to stand alongside employers and help them attract, retain and develop talent. tend™ is about giving organizations confidence and giving professionals the opportunity to progress at every stage of their career. Together, we are building the skills Britain needs to care.”
To support this new chapter, tend™ has recently relocated its headquarters to Birmingham city centre. This move will significantly expand floor space, increase collaboration between teams, and create a modern, flexible environment to drive innovation. The move also resulted in an increase in employee numbers, strengthening Tend™’s ability to provide high-quality training programs and reinforcing its commitment to investing in the region.
With the rebrand, tend™ will remain part of the Impact Futures Group and continue its mission to support the UK’s vital service sectors by developing a new generation of tend-trained professionals – learners with not just technical expertise but the values to make a real difference to people’s lives.
