As healthcare systems rapidly evolve, integrating social behavior change (SBC) approaches with advanced technology is no longer a new trend, but an important step forward. Historically, SBC strategies have helped improve health outcomes by tailoring interventions to community needs. However, the introduction of digital tools and artificial intelligence (AI) has even more potential to revolutionize healthcare systems. At the Africa SBC Summit in July, JSI, Surgo Health and Girl Effect highlight how these innovations are reshaping health systems in Africa and Asia and setting new benchmarks for responsiveness and inclusivity in global health I introduced what to do.
Key points to use AI to enhance programs and increase contraceptive adoption
Surgo Health’s WISE AI Causal Engine exemplifies how AI can be leveraged to enhance frontline medical programs. By integrating behavioral science and systems thinking, this technology identifies key drivers of family planning and contraceptive preferences, empowering stakeholders to make strategic, data-driven decisions. The results are striking: in central India, for example, postnatal family planning interventions tripled uptake of modern contraceptives. This success expanded the technology to several African countries, highlighting its widespread applicability and impact.
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