Kamala Harris and Donald Trump’s campaigns have released several new ads this week as the presidential election enters its final spurt.
Here’s an overview of the new spots hitting the airwaves, as well as some data comparing the overall tone of messages on both sides.
positive and negative messages
Advertisements from the campaign and its allies cover a wide range of competing issues and also reflect different strategies in terms of overall tone.
Ad tracking company AdImpact classifies the tone of campaign ads aired on broadcast television as “positive,” “negative,” or “contrast.” Comparing the percentage of each side’s spend on ads for each tone shows how advertisers are dividing their messaging budgets.
And the data shows that the Trump campaign and its allies are running an overwhelmingly negative advertising campaign. By comparison, data from the Harris campaign and its allies reflects a more balanced approach.
new trump campaign ad
The Trump campaign has launched five new TV ads so far this week, leveling widespread criticism of Harris.
Nearly all of the ads reference immigration and border security, criticizing Harris’ record and attempting to link illegal immigration to other issues such as crime, rights, and transgender health care policy, but so far This is a point highlighted in a Republican campaign ad in October.
One new story to watch is last week on “The View,” when Harris was asked how she would govern differently than President Joe Biden, and she said, “I can’t think of anything.” This is a quote from the comment.
New Harris campaign ad
Meanwhile, the Harris campaign has churned out 13 unique new TV ads so far this week, leveraging its outrageous financial advantage in the late-race sprint.
The ads reflect a variety of approaches, combining spots promoting Harris’ policies and drawing contrasts with President Trump in addition to a steady diet of sharp attacks. It also shows a highly customized strategy, featuring locals in several spots targeting key battleground states. voters and issues.
