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Home » Research reveals 79% of drivers across Europe use voice-generating AI features in their vehicles
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Research reveals 79% of drivers across Europe use voice-generating AI features in their vehicles

Paul E.By Paul E.October 22, 2024No Comments5 Mins Read
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SoundHound AI has announced the results of an independent survey of car owners in the UK, France and Germany, which found that the majority of civilian drivers prefer a voice assistant with voice-generating AI capabilities (if available). ) was found to be more likely to be used. (Figure: Business Wire)

Additionally, a SoundHound AI survey of vehicle owners in the UK, France, and Germany found that 4 out of 5 prospective car buyers would rather buy a car with AI features than a car without AI features. I find that I prefer to buy or lease.

SANTA CLARA, Calif., Oct. 22, 2024–(BUSINESS WIRE)–SoundHound AI, Inc. (NASDAQ: SOUN), the world leader in voice artificial intelligence, today announced an independent The results of the survey have been announced. We found that in the UK, France and Germany, the majority of civilian drivers (nearly 4 in 5) are likely to use a voice assistant with voice-generating AI capabilities (where available).

Most drivers surveyed currently have access to an in-car voice assistant (78% in the UK, 77% in Germany and 65% in France), and the majority of those with access use it at least weekly. Masu. The use cases for these assistants are relatively limited to in-vehicle control, navigation, and calls.

Now, a new study shows that European drivers in the countries surveyed are embracing a supercharged assistant with new AI-powered capabilities that promises to bring a whole new world of functionality to drivers through natural conversations. It became clear that it was ready.

These new voice-generated AI features include the ability to complete food orders and other transactions hands-free from your car’s dashboard, and the ability to use Assistant instead of your car manual to better understand and control your car’s features. and can address maintenance issues, and even – an in-car voice assistant that summarizes text and email threads to make you more productive on the go.

Key findings:

England

France

Germany

all

Drivers said they were more likely to use voice-generating AI capabilities in their cars if they were available.

84%

70%

82%

79%

Willing to pay for access or be served ads

69%

71%

63%

68%

of people planning to buy or lease a car in the next 12 months would choose a car with AI features over a car without AI features.

83%

87%

78%

83%

Sophisticated AI-powered voice assistants not only enable drivers and passengers to unlock existing vehicle features using only their voice, but also add new levels of convenience, practicality, and We promise to introduce a variety of new and enhanced features that will bring you entertainment.

The report also reveals that two in five drivers currently feel that their car’s features are too complex, and 50% find common applications such as GPS navigation difficult and frustrating. It became.

How can users get the most out of voice generation AI capabilities?

The study tested ideas for new and enhanced in-vehicle features for drivers. Includes:

story continues

England

France

Germany

Interest in AI capabilities

72%

57%

69%

England

France

Germany

Interest in AI capabilities

90%

77%

88%

Stay in touch – Voice assistants summarize text threads, make calls, and communicate like never before.

Let voice-generated AI speak to you for simple calls like updating your ETA

Hear a quick summary of complex group text threads completely hands-free

Get real-time news, weather, and sports you care about

England

France

Germany

Interest in AI capabilities

84%

68%

81%

“This research data is consistent with what we observe from real drivers using voice-generating AI on the road. In the past 12 months of implementation, we have seen early users really realize the value. “It became clear that the COO and head of automotive division at SoundHound AI. “In some cases, we are seeing a five-fold increase in the use of voice assistants compared to traditional vehicle voice assistants. This is largely due to AI-powered technology. It shows that it will continue to exist.”

Last year, SoundHound was the world’s first AI company to launch a vehicle assistant with generative AI capabilities. The software is currently in production in multiple languages ​​at various car manufacturers around the world, and the assistant has processed millions of queries over the past 12 months.

The company commissioned this new research from Big Village as part of a strategic program with Vivaldi to develop new use cases for voice-generating AI technology and increase value for both OEMs and drivers.

For more information about SoundHound AI Automotive solutions, please visit www.soundhound.com/voice-ai-solutions/automotive/.

About SoundHound AI

SoundHound (Nasdaq: SOUN) is a global leader in conversational intelligence, providing voice and conversational AI solutions that enable businesses to deliver great experiences to their customers. Built on proprietary technology, SoundHound’s voice AI empowers product creators and services in retail, financial services, healthcare, automotive, smart devices, and restaurants through breakthrough AI-driven products such as Smart Answering. Provides providers with best-in-class speed and accuracy in many languages. , Smart Ordering, Dynamic Drive Thru, Amelia AI Agent. SoundHound Chat AI, along with SoundHound Chat AI, a powerful voice assistant with integrated Generative AI, powers millions of products and services and processes billions of interactions each year for world-class businesses. .

About Big Village

The survey was conducted from September 5th to 11th, 2024, mainly between 21 and 65 year olds from France (n=403), Germany (n=400) and the UK (n=405) who drive cars from the model year onwards. It was conducted for general drivers. From 2018 onwards.

Big Village Insights is a world leader in uncovering not only the “what” but also the “why” behind customer behavior and supporting clients’ insight needs with agile tools, CX research, branding, product innovation, data and analytics, and more. research and analysis business. Big Village Insights is part of Bright Mountain Media. For more information, please visit https://big-village.com/.

View source version on businesswire.com: https://www.businesswire.com/news/home/20241022883825/en/

contact address

media contact
Fiona McEvoy
415-610-6590
PR@SoundHound.com



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