Twin Oaks continues to automate the back office of fitness businesses, paving the way for the future
Gym and health club staff have better things to do than catalog member records, oversee billing, mine data, and email the public. At the core of a fitness business is a bigger fish for most individuals, as it requires making big-picture decisions and having face-to-face conversations.
But Twin Oaks, a software provider for health clubs and gyms, has spent 30 years making these important but tedious tasks that most operators have little or no desire to do easily.
By handling these responsibilities with automated features, software brands do it at a highly efficient speed. This paves the way for the brand to move forward, with growth and profitability well within reach.
catch up with everyone
The first step to improving operational efficiency is recognizing that there are better ways than the old-school approaches still used by most fitness businesses. The time to realize that is now, if not yesterday.
“A significant portion of health clubs and gyms, approximately 60%, are unable to fully automate basic steps and tasks within their operations or leverage advanced data to grow their business. We’re assuming it’s still open,” said Carol Ort of National Sales. Manager of Twin Oaks. “The gap between companies that have implemented automation and those that have not is widening, meaning gyms that do not implement these technologies will fall behind in both profitability and member satisfaction. It means that
Credit: Twin Oaks
Twin Oaks’ automatic features work like shortcuts, so the brand only has to turn there instead of trotting down familiar winding roads. Doing so will make life easier for both yourself and your members.
“Without automation and data-driven decision-making, these gyms are spending too much time on manual processes, leading to inefficiencies and missed opportunities,” Ort said. “For brands, this means they are not able to scale as quickly and efficiently as they could. For members, it means longer wait times, inconsistent service, and less personalized service. It will give you an unparalleled experience.”
Inside the automation
Twin Oaks’ automated features include member communications such as reminder emails to encourage member retention, automated payment processing to ensure timely deposits, and automated payment processing to help operators make informed decisions. Includes streamlining of club data. The brand automates a wide range of back-office services, allowing clubs to stay open all day every day, especially during low-staff hours.
“Twin Oaks enables clubs to operate 24/7 by automating core operational functions and providing member self-service tools that require no staff intervention,” said Ort. Masu.
Credit: Twin Oaks
Automated billing also helps Twin Oaks clients kill two birds with one stone, helping to keep their business operations running smoothly and providing a new level of security.
“Security is non-negotiable at Twin Oaks as we continually advance features such as automated billing and member record management,” Oat said. “These methods are actually more secure than traditional paper-based systems and older manual digital processes.”
The Twin Oaks platform includes industry-standard encryption to protect sensitive data. This includes financial information and membership records. It also eliminates the risk of errors due to mental errors that can occur when humans manage such information.
“Automated systems also reduce the risk of human error, such as misplacing records or mis-entering data, which can compromise security,” Ort added. “We give our customers peace of mind that our software is regularly updated and remains compliant with the latest data protection regulations. I made sure it was deeply embedded.”
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impact the present and future
There’s no shortage of evidence of the impact of Twin Oaks’ software. Processing membership transactions through your provider is one of the most important functions that increases your brand’s revenue and frees up your staff for more pressing initiatives.
“The best example is Twin Oaks’ full automation capabilities for new members and renewals, whether it’s a day pass, monthly billing, or full payment options, through a customizable branded member portal mobile app. He comes from a club that accepts players.” Oats. “Moving all of these processes online has completely freed up our staff to deliver a great in-club experience, including launching new programs, providing personal training, maintaining immaculate facilities and enhancing member engagement. You will be able to concentrate on
Credit: Twin Oaks
“Members, on the other hand, can do everything from booking and signing up for classes to paying balances and updating billing information through the app,” she added.
While Twin Oaks looks forward to these signs of success, the brand continues to evolve along with the team. Twin Oaks is always on the lookout for the next curveball that the ever-changing fitness industry will throw at operators.
“On the one hand, the rise of new digital tools and fitness technologies has made it easier for brands to scale by automating operations, managing membership, and creating a seamless member experience,” Ort said.
“Meanwhile, competition in the fitness industry is increasing, making it more difficult for small brands to stand out and grow. To help our clients scale in this evolving landscape, Twin Oaks has created an advanced We’ve continually adapted by integrating revenue optimization tools, expanding our reporting and analytics capabilities, and improving our automation capabilities to help gyms accomplish more with less.”
