Help expand mental health services as part of WHO Foundation’s $50 million commitment to the World Health Organization
GENEVA, Oct. 24, 2024 /PRNewswire/ — The WHO Foundation proudly announces a five-year partnership with Maybelline New York, the world’s number one cosmetics brand, furthering global efforts to improve mental health. Strengthen. As part of the WHO Foundation’s US$50 million commitment to the World Health Organization (WHO), Maybelline New York is leading the way in partners to advance equitable access to mental health services.
A panel discussion at the “Improving Well-being in a Digital World” event co-sponsored by the WHO Foundation, Maybelline New York, and TikTok, held in conjunction with the United Nations General Assembly to be held in New York in 2024. From left to right: Andy Pattison, World Health Organization (WHO) Digital Channel Team Lead. Amanda Yarnell, Senior Director, Harvard School of Public Health; Julie Delazyn, Global Head of Brand Communications, Maybelline New York. Mr. Anil Soni, CEO of WHO Foundation. Psychiatrist Dr Judith Joseph, WHO content creator and influencer Carly Weinstein, and WHO consultant, physician and social influencer Dr Shiyamak Saleh. Credit: Golds House
In line with WHO’s broader goals, Maybelline New York will commit $1.8 million to support mental health, helping WHO and its partners reach at least 2 million more people with essential mental health services by 2028. I will support you. This partnership continues Maybelline’s commitment to mental health initiatives. was launched under the *Brave Together* program, highlighting the company’s desire to reduce the stigma surrounding mental health and increase access to resources around the world.
Supporting mental health in business
Maybelline New York includes notable names supporting the WHO Foundation’s mission, including Boehringer Ingelheim, which focuses on suicide prevention efforts, and TikTok, which partnered with the WHO to launch a campaign focused on providing health and wellness content. Corporate partners are participating. Leverage the Fides network. These collaborations highlight how businesses and brands can play a vital role in addressing mental health challenges.
Anil Soni, CEO of the WHO Foundation, emphasized the importance of such cooperation:
“The WHO Foundation is excited to partner with Maybelline New York to advance global mental health. Mental health is a pressing issue that requires urgent attention, and this partnership will help WHO achieve its goals. We’re proud to join forces with Maybelline, whose *Brave Together* program is already making great strides in mental health advocacy. ”
Brave Together: Global Mental Health Initiatives
Through *Brave Together*, launched in 2020, Maybelline New York aims to reach 10 million people by funding free one-on-one support to 1.65 million people in 34 countries. , has been dedicated to advancing the conversation about mental health on a global scale. Trisha Ayagali, global brand president for Maybelline New York, explains the company’s motivation:
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“Maybelline’s mission is to give people the confidence to express their beauty. We recognize that true beauty comes from within and that mental health is the foundation of confidence. We are committed to ensuring that no one feels alone. It is difficult to fight alone and our partnership with the WHO Foundation increases access to mental health support around the world. This is an important step towards making it easier.”
Corporate collaboration for global health equity
The partnership with Maybelline New York reflects the WHO Foundation’s strategy to build bridges between the private sector and global health initiatives. Martin Luginbühl, WHO Foundation Partnerships Manager, added: “We are seeing a growing interest in companies like Maybelline New York supporting global health efforts.” “Mental health in particular resonates with companies across industries as everyone everywhere has some personal experience with mental health, especially during the COVID-19 pandemic. This includes companies that have not previously been actively engaged in the global health ecosystem, and is key to achieving the United Nations Sustainable Development Goal 3: Health and Well-being.
Call to action: Share your health
The partnership between the WHO Foundation and Maybelline New York demonstrates the power of collective action to tackle the most pressing health challenges. With this collaboration, the WHO Foundation continues to advance its mission of ‘Sharing Health’ and connects forward-thinking corporate partners with efforts that make a tangible difference to millions of people around the world.
About WHO Foundation
The Geneva-based WHO Foundation is an independent global organization dedicated to improving health equity around the world. To achieve this, the WHO Foundation believes in a new approach. The scale of today’s health problems cannot be addressed by government action alone. To create the greatest long-term impact, we must leverage philanthropy and individual donations. Through unparalleled access to WHO, the Foundation advances health equity by connecting and collaborating with visionary corporate partners to co-create solutions that have the greatest impact. Current impact areas include climate change, mental health and combating medical misinformation, which are areas our corporate partners are particularly passionate about. For more information, please visit the WHO Foundation.
About Maybelline New York
Maybelline New York is the world’s number one cosmetics brand, sold in more than 120 countries. Maybelline New York’s mission is to bring innovative, accessible and hassle-free cosmetics to everyone by combining technologically advanced formulas with trend expertise and a New York City edge. In 2020, Maybelline introduced Brave Together, a long-term program to support anxiety and depression and empower everyone, everywhere, to bravely challenge their world. Brave Together provides critical one-on-one support, an online education hub, and a variety of programs that help destigmatize the conversation around mental health, and is committed to raising $10 million over the next five years to global and local organizations. We are committed to donating. For more information, log on to www.maybelline.com or www.maybelline.com/bravetogether.
Note to editors: On October 14, 2024, during the World Health Summit in Berlin, the World Health Organization (WHO) pledged US$1 billion in the first investment round (IR) launched at the conference. announced that they had succeeded in securing the 77th World Health Assembly in May. This innovative initiative will ensure a broader, predictable and flexible high-quality funding base to support WHO’s 14th General Program of Work (GPW14) from 2025 to 2028. The purpose is
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