…Do I really need to say it out loud?
2024 wasn’t the best year for Xbox for a variety of reasons. One of the biggest is due to the massive layoffs they have made, the number is now over 2000, and people like Phil Spencer are willing to spend “obvious money” on improvements and improvements. Even after spending so much time trying to “explain” why this happened. Expand the Xbox brand. Additionally, there was a dearth of exclusive items, many of which were announced to be coming to PS5, making it even smaller. Not to mention, some highly anticipated games never make it to Xbox. The Xbox Research team is trying to figure it out.
In a special blog post, Microsoft posted that its research team is determined to “learn from the creators” to understand why development teams aren’t joining the Xbox System Series.
“The goal is to listen to our development partners in the Xbox ecosystem and work with our product teams to provide insights and data that will help improve our future tools and services. Xbox is committed to engaging directly with game creators. By doing so, we aim to capture data that will help us address pain points and improve the experience for our partners across the various disciplines involved in bringing games to market.”
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Dr. Deborah Hendersen is one of the heads of Xbox Research and is outspoken in asking people to talk about making video games so that both sides can grow.
“If you make video games, we want to hear from you. If you don’t have an Xbox, we’d love to hear why. Honestly, if you If you’re using a competitor’s product, you probably have a great perspective that we can learn from.
The blog post itself is incredibly verbose, structured as an “open discussion” for creators to “voice their thoughts” on Microsoft and Xbox as a whole.
The problem is that this article reads a bit hopelessly and highlights the internal problems Xbox is facing. The Xbox Series X/S has been largely a failure, barely running the unit. Meanwhile, Xbox Game Pass has also seen stagnant sales, costing Xbox a lot of money just to keep it going and stay relevant.
On the exclusivity side, one of the reasons why many games either don’t come to the platform or come to the platform much later than others is not to mention certain “restrictions” that Microsoft places on those titles. , various “technical problems” that occur one after another.
We don’t need a research team to know the truth. All you have to do is look at the mistakes Xbox made this generation.
