Vodoncan, Croatia, October 9, 2024–(BUSINESS WIRE)–A new white paper commissioned by global communications platform Infobip shows that rich communications services (RCS) traffic will quadruple over the next five years. has been done. RCS application-to-person (A2P) and person-to-person (P2P) traffic is expected to grow from 1.5 trillion messages this year to more than 6 trillion messages by 2029, according to data from technology analyst Omdia. Masu. As a result, A2P RCS will generate $4.2 billion in revenue. By 2029.
RCS is the next version of SMS that allows consumers and businesses to send and receive rich messages over a data connection or Wi-Fi using a standard SMS inbox. Omdia expects RCS to reach an estimated 2.5 billion cross-platform monthly active users by the end of 2024, following Apple’s adoption of Telecommunications Messaging Services in the latest iOS 18 update.
The study shows that the Americas and Asia and Oceania will be the main drivers of A2P RCS traffic and revenue in the coming years.
region
Revenue in 2024
Revenue in 2029
transportation 2024
transportation 2029
Asia/Oceania
$169 million
$2.2 billion
5.6 billion
64 billion
Americas
$113 million
1.5 billion dollars
4.7 billion
54 billion
Europe
$22 million
$324 million
800m
11 billion
middle east and africa
$13 million
$220 million
545m
8 billion
Source: Omdia
Charlotte Palfrey, Senior Analyst, Advanced Messaging and Communications at Omdia, said: “RCS brings tremendous benefits to enterprises and carriers. Enterprises can leverage Gen AI to enhance their RCS experience and make campaigns more personalized. At the same time, telcos will need to work with the messaging ecosystem to increase awareness of RCS among businesses and consumers. Companies should leverage RCS internally for marketing and customer care functions to demonstrate its capabilities and benefits.”
Ivan Ostojic, chief business officer at Infobip, said: “RCS has many benefits, and with Apple’s upgrade it is now available worldwide. Consumers can use it to send and receive photos and videos. There’s no need to download a chat app, while businesses guide consumers through the entire customer journey, from the initial marketing pitch to purchase and support. This is the benefit of RCS Business Messaging for carriers. It’s also an important opportunity to leverage this and provide rich, conversational messaging to your customers.”
Infobip enables enterprises and carriers to benefit from RCS Business Messaging through its Messaging-as-a-Platform (MaaP) service. Infobip’s MaaP solution provides messaging benefits such as throughput control, content and spam control, and Infobip’s CPaaS service enables connectivity with other mobile network operators. Benefits include detailed billing and reporting, faster brand and partner approvals, additional user controls, and managed service options.
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For more information on the research, please visit: https://www.infobip.com/downloads/rcs-igniting-business-messaging
About Infobip
Infobip is a global cloud communications platform that enables businesses to build connected experiences at every stage of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication, and contact center solutions help businesses and partners overcome the complexities of consumer communications to grow business and increase loyalty.
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Marcelo Nahime
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