Audio-based fitness app WithU says a promotion with McDonald’s drove new users to the app, revealing an unlikely collaboration could spark interest in fitness.
What would happen if a fitness app and fast food giant McDonald’s teamed up? WithU, an audio-guided fitness app, has the answer. New app signups increased by 297%.
The audio-guided fitness app has teamed up with McDonald’s to become the prize partner for the fast food chain’s Power Peel promotion (running from 4 September 2024 to 15 October 2024), with McDonald’s Monopoly players in the UK taking home three prizes. You can earn. 1-month trial of the WithU Fitness app.
Credit: McDonald’s
A unique partnership has paid off. In addition to a nearly 300% increase in signups, 95% of people who redeemed a WithU code went on to create an account. Most interestingly, the promotion resonates with fitness novices, with WithU reporting that over 83% of the workouts completed by new members who joined through the promotion were beginner-level workouts. That’s it.
“At WithU, we actively challenge the all-or-nothing approach to fitness often seen in the industry and are always striving to do things a little differently,” said Kaleigh, WithU CMO and Co-Founder. Scott said.
While Scott acknowledges that a partnership with a fast food brand may be unlikely for a fitness app, he suggests the results are a key indicator of an untapped market.
“The high conversion rate and surge in WithU sign-ups from this promotion proves that there is a key target customer segment who wants to prioritize health and fitness while enjoying life,” she added.
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“This partnership with one of the UK’s largest and best-loved consumer loyalty marketing campaigns gives us a unique opportunity to increase our exposure among a large and diverse customer base, including first-time customers. We are therefore pleased to see this promotion connect successfully with our large entry-level customers as we move forward in our mission of giving the world a choice in fitness. It’s especially heartening to see.”
WithU has both a free version and a paid membership. This app includes over 1,500 voice workouts.
Courtney Rehfeldt
Courtney Rehfeldt has worked in the broadcast media industry since 2007 and freelanced since 2012. Her work has been featured in Age of Awards, Times Beacon Record, The New York Times, and has an upcoming article in Slate. She studied yoga and meditation with Beryl Bender Birch at the Hard & the Soft Yoga Institute. She loves hiking, being outdoors, and is an avid reader. Courtney holds a Bachelor’s degree in Media and Communication Studies.
