Key stats: Projections for September 2024 show that 105.3 million people in the U.S. will watch live sports via digital this year, up from 95.5 million last year.
Beyond the charts:
The number of people watching sports will remain about the same for the next few years. However, while traditional pay TV viewership is declining, the number of digital viewers is increasing. New sports deals and services from streamers are boosting digital, including NFL games on Netflix, NBA and WNBA games on Amazon Prime Video, and linear TV network content available on Hulu with Live TV and YouTube TV.
Use this chart: Marketers can use this chart to reconsider their TV advertising investments, justify shifting spending from linear to streaming, and predict future ad spending.
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Methodology: Estimates are based on analysis of survey and web traffic data from research firms and regulators, sales forecasts, historical trends, company-specific data, and demographic and socio-economic factors.
