As campuses come back to life this fall, college seniors are asking themselves a big question: What’s next?
As graduation nears, students look to the future with a mixture of excitement and anxiety. Meanwhile, those who have already graduated are finding out just how tough the job market is. The transition from school to work isn’t as easy as they hoped, and many students are wondering how to put their hard-earned degrees to good use.
In fact, finding a job that matches their education and aspirations is becoming increasingly difficult for Gen Z. More than a third of 18-24 year-olds will report having no income from a wage or salary in 2022, a sharp increase from previous decades. Nearly half of young workers without a college degree are stuck in entry-level jobs with little prospect of advancement. Even for those with a degree, the job market can feel overwhelming, with many graduates finding themselves underemployed and unable to secure a job that fully utilizes their skills.
On top of this, 34.4% of Gen Z believe that negative stereotypes about their generation, such as being entitled or unrealistic, are negatively impacting their job prospects. Despite these challenges, nearly 70% of Gen Z have a “dream job” they hope to achieve in the next decade. However, achieving this goal is often hindered by a job market that feels out of reach due to experience requirements and limited opportunities for entry-level roles.
Amid this uncertainty, one industry may not appeal to all jobseekers, but it does offer a tremendous opportunity to alleviate some of these frustrations and concerns: the credit union industry. With a member-first ethos, credit unions offer more than just jobs; they offer careers that allow young professionals to make a real difference in their communities.
Unlike traditional banks, credit unions are nonprofit organizations that prioritize their members’ financial well-being over profits. Their focus on service over sales is especially appealing to a generation that values purpose-driven work. Just as members are valued, employees find themselves in a supportive environment where their contributions are recognized and appreciated.
Jasmine Mines is marketing director for the Virginia Credit Union Federation. (Courtesy of the Virginia Credit Union Federation)
In fact, credit unions frequently appear on “Best Places to Work” lists due to their close-knit communities, high employee retention rates, and commitment to philanthropy and community work. Many employees enjoy long, fulfilling careers in the industry, supported by competitive compensation and professional development, and fostering a culture of collaboration and support.
Additionally, the credit union industry is uniquely positioned to offer meaningful career paths with opportunities for growth, especially in Virginia. Programs like Emerge provide leadership training and strategic development to help young professionals advance in their careers. Continuing learning opportunities are also offered throughout the state through webinars, conferences (such as the InnoVAte conference in Virginia Beach), and a variety of networking events, including panels and virtual lunch-and-learns.
The credit union industry offers a wealth of opportunity for those who want to grow, thrive and make a meaningful impact. At a time when many young professionals are burdened by job market uncertainty, credit unions offer not just a job, but a clear path to a fulfilling, enduring career. For those ready to take control of their future, the credit union industry could be the game-changer they’ve been looking for.
Jasmine Mines is the marketing director for the Virginia Credit Union League and can be reached by email at jmines@vacul.org.
