A one-stop shop for panel access and agile research with a mobile-first, conversational approach
VANCOUVER, British Columbia and CHICAGO , Oct. 7, 2024 /PRNewswire/ — Rival Technologies and Reach3 Insights have launched an innovative tool that transforms market research and delivers authentic insights with a mobile-first, conversational approach. We are proud to introduce the Voice of Market. quickly and effectively.
market voice
When companies launch new products, assess competitors, and monitor brand health, they often encounter hurdles such as fraudulent responses, juggling multiple vendors, and low survey participation. . Voice of Market eliminates these barriers and integrates the entire research process into a seamless end-to-end solution.
Voice of Market is designed to complement Rival’s existing Insights Community 2.0 solution, supporting ongoing conversations with your engaged audience. Now, businesses can expand their reach beyond their existing customers and engage new and diverse customers, including non-customers and competitors’ shoppers, all within a single integrated platform.
“With Rival’s mobile-first research platform and our panel partnership, we provide businesses with a trusted voice of the market,” said Andrew Reid, CEO of Rival Technologies. “The time and cost savings are just added benefits.”
One of the things that sets Voice of Market apart is its mobile, conversational approach that resonates with young, hard-to-reach niche audiences and provides a level of engagement that is difficult for other providers to achieve. It’s possible. This new solution guarantees insights that are not only fast but also highly reliable.
“We don’t just recruit audiences; we connect you with trusted panel providers, we also manage them, and we make sure you have the right talent. When you work with a conversational platform, magic happens: you get real, actionable insights,” said Reid.
Rival’s proven conversational research platform helps clients achieve completion rates as high as 85%. Rival Technologies and Reach3 Insights offer a comprehensive research ecosystem, ensuring clients are freed from the complexities associated with engaging with panel providers.
Customers have the flexibility to do this in a DIY environment, with support from the Rival team to manage their research needs, and with Reach3, a full-service consulting practice.
“We ensure that we provide the best for our customers,” says Reed. “By keeping it conversational, participants don’t feel like they’re part of a boring research experience, and what we see is real, authentic research that can be of great use to our clients. , that moment of insight.”
This release represents a significant expansion of the Rival platform, which now supports both agile, ad-hoc research and community-based insights. Top brands like Coca-Cola, Warner Bros. Discovery and Dell are already leveraging rival platforms.
By engaging communities and ad hoc audiences from the same platform, Voice of Market and Rival platform users can see the big picture, achieve operational efficiencies, and easily analyze data across multiple audiences.
Details of this new solution will be shared at the TMRE conference in Orlando, October 8-10, 2024. Attendees can find more information at booth 815.
About Rival Technologies and Reach3 Insights:
Rival Technologies and Reach3 Insights are pioneers in conversational research and leaders in the insights community. Rival’s mobile-first, conversational platform helps transform traditional surveys into personalized survey experiences that emulate the way people communicate today. Reach3 is an award-winning, full-service consulting firm that uses immersive, in-the-moment research designs and dynamic digital storytelling to deliver deep, experiential insights. Powered by AI, Rival and Reach3’s conversational research approach delivers higher response rates, deeper engagement, and faster time to insight. To learn why brands like Coca-Cola, Dell Technologies, Kimberly-Clark, and Warner Bros. have switched to conversational, visit realech.com or hit3insights.com.
Media Contact: Marie Melsheimer, (email protected), +1-541-815-3951
Source Rival Technologies and Reach3 Insights
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