Banyay Iberia is stepping up its investment in Spanish sport with the launch of Banyay Iberia Sports, led by new director Gonzalo Miro, a well-known TV and radio personality in the region.
Announced at Mipcon on Monday, the new group will develop and produce original sports-related content, including “sports, documentaries and digital,” the company outlined.
The launch of Banijay Iberia Sports, led by Banijay Ibera CEO Pilar Blasco, follows the introduction of Banijay Iberia Sports last year and this year’s launch of La Liga Studio, a joint initiative with Spain’s top football competition. It continues. Banijay Iberia said the new sports division will strengthen the company’s commitment to the world of competitive sports.
Milo began his work in the audiovisual field as an apprentice in several acclaimed short films. After getting used to this job, he studied film production in New York before returning to Spain and taking the role of host in “Las Maniñas de Cuatro”. Since then, he has appeared on a wide range of Spanish radio and television shows, including Deportes COPE, Radio Marca, “La Roca”, “Liarla Pardo”, “Más vale tarde”, “Espeko Público”, and “Celebrity Master Chef”. Masu. ”
Commenting on his appointment, Miro said: “I am honored to join Banijay Iberia, a company with great audiovisual success and at the forefront of innovation and creativity. We will enhance the company’s position as a leader in sports content. I am taking on this great challenge with great enthusiasm, confident that by doing so we can attract new talent and pave the way for more original sports-centric stories to come to our screens. ”
Blasko, CEO of Banijay Iberia, said: “Banijay Iberia’s move into the sports sector began in 2023 with the creation of La Liga Studio, which now complements Banijay Entertainment’s wide range of global sports activities. With the creation of a new division, Banijay Iberia Sports, led by Gonzalo Miro, we are leveraging market opportunities and demands and thus reinforcing our efforts to diversify our offering. We welcome him to our collective and look forward to continuing to explore new avenues of storytelling in this rapidly growing field.”
