As traditional career boundaries continue to blur, a new generation is reshaping work culture. A trend towards creative careers is emerging in the country as individuals take advantage of new business models and economic opportunities online. According to the latest “Consumed” report by Stumble and Kommune, Gen Z’s entry into the workforce is challenging established norms. There is increasing acceptance of non-traditional career paths, with side hustles and creative moonlighting jobs gaining popularity.
The report highlights how ambitious plans for financial independence are at odds with growing cynicism about hustle culture.
A young workforce is drawn to startups that offer work-life balance. It is also predicted that entrepreneurship may continue to grow steadily as a viable alternative.
Creator workshops, non-traditional universities and business schools, and disruptive career success are emerging as possible accelerators.
At the same time, creator-led brands like Vishnu Kaushal’s Peach and Ankita Chawla’s Wake Up Juice, as well as company and creator-curated product lines like Freakins, are also thriving.
Furthermore, the commodification of experience is also a trend occurring in this country. Millennial minimalism has evolved into post-millennial materialism, often driven by post-pandemic revenge purchases and urges.
The report said a growing “upgrade culture” in which people seek products and experiences beyond their spending capacity could lead to a credit boom.
Signaling spending is leading young consumers into spending spirals, using their credit cards poorly and making unwise spending.
According to estimates, more than 80% of the world’s population now owns a smartphone, and almost 60% of the world’s population actively uses the Internet.
This goes hand in hand with airplane mode, where people seek offline experiences due to screen fatigue. According to the report, consumers are increasingly aware of the collateral effects on their mental well-being and are seeking to resist the effects of social media addiction.
The report notes that even creators are taking a mental health break, recognizing the cost of content creation and moving away from retention-based editing as an act of taking back control.
“Creators and consumers alike are consciously going into airplane mode, logging off to touch the grass, turning on on-screen timers, and using quiet mode,” the report said. added.
