Highlights
Mark Mastrov, founder of 24-Hour Fitness & UFC Gym, has joined the Alta Global Group Advisory Board.
UFC Gym CEO Adam Sedlack will also join the advisory board, bringing two of the most prominent leaders in the U.S. fitness industry to Ulta.
These appointments come as Alta embarks on its next phase of growth, and Mr. Mastrov and Mr. Sedlack’s extensive expertise is expected to play a key role in expanding Alta’s products and programs globally.
Alta recently announced its first enterprise partnership with UFC Gym, rolling out programs and products in over 150 UFC gyms around the world.
This announcement follows the recent news that MMA superstar Conor McGregor has joined Alta as a global ambassador, increasing his ownership stake and providing further momentum to Alta’s growth.
Mastrov and Sedlack will join existing advisory board members Todd Rapert, former CEO and president of T. Rowe Price Global Investment Services, and Andy Stewart, industry partner at Motive Partners and former co-CEO of BlackRock Alternative Investments.
NEW YORK / ACCESSWIRE / September 25, 2024 / Alta Global Group (NYSE American:MMA) (“Alta” or the “Company”), a pioneering technology company with a vision to turn 640 million fans into participants, today announced that 24 Hour Fitness and fitness industry icon Mark Mastrov has joined the Alta Global Group Advisory Board. Joining Mastrov will be Adam Sedlak, CEO of UFC Gym, further strengthening the strength of the Advisory Board by welcoming two of the most prominent leaders in the U.S. fitness industry.
Fitness Industry Icon Mark Mastrov and UFC Gym CEO Adam Sedlack Join Alta Advisory
Mr. Mastrov and Mr. Sedlack bring extensive expertise and credibility to the company’s advisory board as the company embarks on its next phase of growth. Their support is a great endorsement of Ulta’s business model, and their industry knowledge is expected to play a pivotal role in expanding Ulta’s innovative products and programs globally.
These appointments build on two other recent announcements by Ulta, including its first corporate partnership with UFC Gym Group, which will see Ulta roll out its programs and products to more than 150 UFC gyms around the world, and the announcement that iconic MMA superstar Conor McGregor has joined as a global ambassador, increasing his ownership stake in Ulta.
Nick Langton, Founder and CEO of Ulta Global Group, commented, “The addition of Mark Mastrov and Adam Sedlack to our Advisory Board is a strong vote of confidence in Ulta’s vision and strategy. Their experience building and scaling a global fitness company will greatly benefit our mission of turning MMA fans into active participants. As we look to expand our reach and impact, their insights will be invaluable in accelerating Ulta’s growth and driving success in the combat sports sector.”
“As founder of 24-Hour Fitness and former owner of the Sacramento Kings, Mark Mastrov is a highly respected figure in the global fitness community. His vision and leadership put 24-Hour Fitness and UFC Gym on the map, and his extensive industry experience will be a key asset to Alta as it pursues its ambitious growth goals.
Adam Sedlack, CEO of UFC Gym, is also a pioneer in bringing innovative fitness solutions to market, and his leadership in the global expansion of UFC Gym aligns with ALTA’s goal of bringing innovative martial arts programming to fans around the world.
Mastrov and Sedlack will join existing advisory board members Todd Rapert, former CEO and president of T. Rowe Price Global Investment Services, and Andy Stewart, industry partner at Motive Partners and former co-CEO of BlackRock Alternative Investments.
About UFC GYM®
UFC GYM® is the first major brand extension of UFC®, the world’s premier MMA organization, and was created in partnership with New Evolution Ventures™ (NeV), the developer of many of the world’s most successful fitness brands. Combining the benefits of MMA with fitness for the first time, this brand goes beyond what you expect and imagine. UFC GYM’s TRAIN DIFFERENT® approach provides members with the ultimate fitness experience and programming that is guaranteed to get results for all ages and training levels. With over 150 locations open worldwide and 700 more in development, UFC GYM is revolutionizing the fitness industry and positively impacting countless lives around the world. UFC GYM offers the opportunity to own and operate a franchise locally and internationally. For more information, please visit www.ufcgym.com.
Follow UFC GYM across the following platforms:
● Facebook – Facebook.com/UFCGYM
● YOUTUBE – Youtube.com/UFCGYM
● Instagram, TIKTOK & X – @UFCGYM
About Alta Global Group Limited
Alta Global Group Limited is a technology company seeking to increase consumer participation in martial arts and combat sports while simultaneously enhancing existing community services in the sector. Alta currently has three business divisions designed to serve and monetize all key stakeholders in the sector: fans, participants, coaches, gym owners and athletes.
TrainAlta (www.trainalta.com) partners with gyms and coaches to offer a variety of consumer products that encourage fans and newcomers to participate in combat sports.
Hype (www.hype.co) is a mobile marketing platform designed to help gym owners, coaches and athlete-partners increase revenue from their followers and audience in today’s social media era.
MixedMartialArts.com (www.mixedmartialarts.com) is the leading platform for the MMA community, providing access to MMA news and media, fighter stats, fight schedules and the legendary Underground forums.
For more information about Alta Global Group Limited (NYSE American: MMA), please visit www.altaglobalgroup.com or for copies of the latest company presentations, please visit https://ir.altaglobalgroup.com/news-events/presentations.
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Forward-Looking Statements
This press release may contain forward-looking statements. All statements, other than statements of historical fact, regarding the Company’s strategy, future operations, financial condition, future revenues, projected costs, prospects, plans and management’s objectives are forward-looking statements. Forward-looking statements contained herein include, but are not limited to, statements that are predictive in nature, statements that depend on or refer to future events or circumstances, or statements that are identified by words, terms, phrases or expressions such as “achieve,” “anticipate,” “plan,” “propose,” “strategy,” “envision,” “hope,” “will,” “continue,” “potential,” “expect,” “believe,” “anticipate,” “project,” “estimate,” “predict,” “intend,” “should,” “could,” “may,” “might,” or the negative of these terms. All statements in this press release that are not based on historical fact are forward-looking statements and represent the Company’s best judgment of what may happen in the future. References to active gyms or partner gyms refer to gym profiles that have applied for or been created and have accepted the terms of use and/or prior license agreements to run the Warrior Training Program. References to estimated or targeted revenues per active gym are not a guarantee that the gym will generate the revenues or earnings specified. Forward-looking statements involve a number of known and unknown risks and uncertainties, including, but not limited to, those described in the “Risk Factors” section contained in our registration statement on Form F-1 filed with the SEC. Given the risks and uncertainties, readers should not place undue reliance on forward-looking statements and should be aware that these statements are predictions of future results that may not occur as expected. New risk factors emerge from time to time and it is not possible for management to predict all such risk factors, nor can it assess the impact that all such factors may have on our business or the extent to which any factor or combination of factors may cause actual results to differ materially from those contained in the forward-looking statements. Please read the factors set forth in the “Risk Factors” section of the registration statement carefully to better understand the risks and uncertainties specific to our business and industry and the risks and uncertainties underlying our forward-looking statements. Except as required by law, we undertake no obligation to update, withdraw or revise any forward-looking statements to reflect actual results, or changes in factors or assumptions affecting any forward-looking statement.
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Source: Alta Global Group
