Vice President Kamala Harris spoke at a campaign event in Madison, Wisconsin on Friday.
Molly Gash/AP
Vice President Kamala Harris and her allies have significantly outspent former President Donald Trump and his political network in digital ad spending, building a $100 million lead on digital platforms since becoming the Democratic nominee.
From July 22, the day after President Joe Biden dropped out of the race, to today, Harris and allied Democratic groups have spent about $144 million on digital advertising, while Trump and allied Republican groups have spent just $40.2 million, according to data from AdImpact.
The Harris Victory Fund, a joint fundraising committee that splits revenue between the Harris campaign and dozens of Democratic allied committees, has accounted for the majority of the spending, more than $78 million, and is raising money through a barrage of online ads targeting voters across the country. The huge investment has fueled record-breaking grassroots fundraising since Harris took over the campaign.
Meanwhile, the Harris campaign has spent more than $38 million on its own digital advertising, including more than $10 million targeting voters nationwide, as well as millions more in key battleground states. The campaign has spent between $3.1 million and $3.5 million on digital advertising in Pennsylvania, Michigan, Wisconsin, Georgia, Arizona, North Carolina and Nevada. In addition, the Harris campaign has spent $2.8 million on digital advertising targeted at Nebraska in an effort to win that state’s electoral votes.
On the Republican side, the Trump National Joint Funding Committee (the Republican equivalent of the Harris Victory Fund) has dominated digital advertising over the past two months, spending a total of about $18.8 million, including about $16 million in online fundraising targeted at voters across the country, and the committee has also spent about $1.3 million on digital advertising in the battleground state of Pennsylvania.
Additionally, the committee spent approximately $200,000 to $300,000 on digital advertising in other key battleground states, including Michigan, Wisconsin, Georgia, Arizona, North Carolina and Nevada.
