There’s always something happening at the intersection of fitness, wellness, technology and finance, and it’s easy to miss the headlines. ATN editors have handpicked the following news items for your weekend reflection and relaxation.
Our weekly roundup covers the hottest stories and news you may have missed. From quick updates to noteworthy developments, here’s your quick look at what’s happening in the fitness and wellness industry this week.
Zumba and Spice Girls’ Mel B have collaborated to launch a new class available on the Zumba app called “Spice Up Your Moves.” In this short workout, Mel B shows off her unique take on Zumba moves. Designed for people of all skill levels, the class aims to blend dance, fitness and fun. The class is temporarily available for free through the app.
Home exercise equipment maker Sole Fitness is expanding into virtual fitness with Sole+ Studios. New CEO Brad White will oversee the effort. Bradford Stevens, who has been named director of fitness, will lead the development of online content. The company plans to offer free classes on its products, which include treadmills, ellipticals and strength-training sessions.
Easy Mile Fitness, a Planet Fitness franchisee, has acquired nine locations in Portland and Eugene, Oregon, from Lubrano Franchise Group, expanding Easy Mile’s portfolio to 50 locations across six regions. The acquisition aligns with Easy Mile’s growth strategy, which also includes plans for future construction and local marketing activities.
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My Gym and Skechers have teamed up to host “Skechers Kids Month” in September at My Gym locations across North America. The event will feature activities and giveaways featuring Skechers’ hands-free slip-in shoes for kids. Participating gyms will offer themed experiences including prize draws, digital coupons and curriculum integration. The collaboration aims to simplify shoe changing for families attending My Gym classes.
Fitness and nutrition company BODi has partnered with Truemed to allow qualified customers to purchase BODi supplements using HSA or FSA funds. Customers can take an online medical assessment and obtain a Certificate of Medical Necessity, valid for one year. Once approved, they can purchase BODi products, including supplements from the Shakeology and Beachbody Performance lines, at up to 40% off.
