Research shows that nature sounds can have a positive impact on mental health. So, on this World Mental Health Day, we invite you to take a beat and tune into nature.
We are reintroducing our “Take a Beat” campaign. The campaign aims to help make nature sounds part of people’s daily lives by highlighting the positive impact they have on people’s mental health and wellbeing. Turning to nature offers listeners the opportunity to do something intentional for themselves by turning off the noise around them and tuning in to their own needs. We encourage listeners to stop, reflect, and soak in the soothing sounds of nature.
For Spotify, positive mental health is a state of well-being that enables people to successfully cope with the stresses of daily life, function productively, and make meaningful contributions. With this in mind, through Heart & Soul, a global mental health initiative for all Spotify employees, Take a Beat empowers employees to educate and inspire the concept of Take a Beat. We also encourage connecting with nature through in-house programs that help standardize our work. Spend time in nature away from your desk.
Nature, mental health, and well-being are closely connected. A study of nearly 20,000 people found that those who spent at least two hours in nature throughout the week reported consistently higher levels of mental health and well-being than those who did not. I understand. Whether it’s the sound of ocean waves, the chirping of birds at dawn, or the breeze blowing through the trees, the natural world provides a sense of tranquility and grounding that can’t be found anywhere else. In today’s fast-paced world, these moments of stillness can feel far away or inaccessible. That’s why Spotify is proud to use its platform to bring these soothing sounds directly to people wherever they are.
Take a Beat Hub
The Take a Beat hub is packed with the best nature sounds available on Spotify, from field recordings to nature-themed albums, guided meditations to inspirational podcasts. All of the hub’s highlights are backed by science, and destinations also include content from our partners Sounds Right and Calm.
Launched earlier this year, Sounds Right aims to recognize nature as an artist. By listening to NATURE tracks, fans are directly helping the environment. A portion of copyright royalties goes toward high-impact conservation efforts. The Take a Beat hub includes tracks like Louis VI and NATURE’s “Orange Skies” (featuring Mick Jenkins and Jelani Blackman). UMI, NATURE, and (BTS) V are “anywhere.” and “Soil” by Cosmo Sheldrake and NATURE. Our friends at Calm have hand-picked a special selection of nature-themed meditations that you can find on our hub. Listeners can find suggestions such as “We Are Nature,” “Nature Walk,” “Grounded Like a Mountain,” “Mindful Walking Meditation,” and “Nature All Around” (the last narration by Jay Shetty). I will be in charge).
Collaborate with Louis VI and other artists and influencers
For this year’s initiative, Spotify partnered with a zoologist, BBC Creator-in-Residence, and rapper Louis VI. Louis VI’s main purpose is to use sound to strengthen our connection to the natural world.
His cooperation in this campaign helps to show how deeply connected nature and music are. “Having a strong relationship with nature is very important for both our mental health and creativity,” said Louis VI. “I am inspired by the natural world. Its rhythms, sounds, and energy are often a source of healing and creativity when making music.”
The Take a Beat campaign offers an open invitation to all to encourage deeper connections with the world around us through sound, whether on World Mental Health Day or any other day. Masu.
Artists Maejor, N3WYRKLA and Ralph Castelli will also be joining us, along with UK-based creators Char Bailey, Nadeem Perera and Tash LC, to share how they take beats and tune into nature.
Community impact
As part of the campaign, we’re also donating to organizations doing inspiring work that helps people connect with nature for their mental health and wellbeing. Three of these groups are the UK’s Dose of Nature, the US’ Climate Mental Health Network, and the World Mental Health Fund.
Additionally, in collaboration with our partner Good Energy, people can learn about the intersection of mental health and climate change, discover simple ways to take care of their mental health through nature, and learn more about our partners working in this space. I’ve created a resource page.
Explore the soothing sounds of nature on our Take a Beat hub here.
